Den Goda Fen began creating playful dress-up clothes for children of all ages and occasions in 1997. In 2014, the brand was acquired by Robetoy.

The collection includes garments and accessories that take you on a journey through the World of Fairy Tales – from the Kingdom to the Age of Dinosaurs, through the Enchanted Glade and beyond. Today, Den Goda Fen’s products are available at over 600 retailers across Europe.

In 2021, Den Goda Fen launched its own webshop, offering sustainable and playful garments for children of all ages — along with care tips, fun ideas, and more. We hope it will inspire a more imaginative everyday life for your children — and for you as a parent.

All Den Goda Fen products are always made from 100% imagination and magic. This means the wearer decides what the costume truly represents — even if at first glance it might look like a lion or a princess dress. As a result, these garments are made for all children, whether it’s for a costume party or just an ordinary day at preschool. You’ll find perfect holiday gifts, birthday presents, or everyday surprises for any child who loves to dress up.

At Den Goda Fen, it’s important that buying our products feels good — both in your heart and mind. We always strive to make it easier for our customers to make conscious choices. That’s why we aim to be as transparent as possible and continually work toward improving ourselves. One thing we do: ensure that our factories pay a living wage. Unlike a minimum wage, a living wage means — just like it sounds — that employees are actually able to live on their income.

Den Goda Fen’s range complies with the safety standards and regulations that apply to toys, including the EU Toy Safety Directive (2009/48/EC) and standard EN 71-1-2-3.