Robetoy was founded in 1950 by Robert Holmgren and has since then grown to become one of Sweden’s biggest toy wholesalers. Always aiming for great customer service, we offer a wide assortment of toys and gifts with high margins and quick deliveries.

Almost 75 years later, the Holmgren family still works at the company in three generations. Inga-Lisa, wife to Robert and over 90 years old, is still contributing, packing, and sending orders from the warehouse located in Partille, just outside Gothenburg. Today, the business is run by Inga-Lisa's three grandchildren: Henry, Robert, and Charlotte.

Robetoy’s assortment is found at almost 2000 distributors, retailers, and shops, big and small, all over Europe but mainly in Sweden, Norway, and Denmark. We stock over 2000 different items, focusing on keeping a good mix of a stable base assortment and exciting new items. We visit several fairs yearly to keep us updated on what toys are requested in the market. Our webshop is always up to date and ready for your order, offering everything from slime and dress-up clothes to classic puzzles and games. Product safety is of high concern, and we always make sure our products are tested and meet all requirements from the European toy directive.

In 2014, Robetoy acquired Den Goda Fen, founded in 1997 by Helena Vis. The brand offers playful dress-up clothes for children between the ages of one and ten years. In the collection, you can find royal costumes, animal capes, Halloween outfits, accessories, and much more. At Den Goda Fen, imagination and creativity are always the focus, giving children the opportunity to become whatever they want at the moment. As a customer at Robetoy, you’ll have access to Den Goda Fen’s assortment and digital marketing material for these items through the joint webshop.

Register as a new customer by following the link in the main menu or contact us directly at info@www.robetoy.se or +4631-7071400. We look forward to hearing from you!
/The team at Robetoy